Seb Vidal – Partnership Manager

Seb has a wide range of experience working within the sport sector – predominantly in rugby. He has previously worked in Rugby Development with the Welsh Rugby Union, where he was awarded the Coach Core Graduate of the Year prize in conjunction with his Level 3 Apprenticeship. Seb understands the individual learners’ needs, as he has partaken and tutored in traineeships and apprenticeship courses himself.

Seb is an active coach in the community, with inclusivity and developing a passion for sport at the heart of everything he does. He is currently Head Coach at Rhyl & District RFC and RGC u15’s, and has experience working with regional age grade teams and Welsh Exiles under-18s. Seb also has extensive experience working within disability rugby teams, providing opportunities for all to enjoy the national sport.

Seb feels passionately about making a difference and helping young people develop their coaching and life skills to enhance learners holistically and instil a lifelong love of sport.

Laura Ellis – Partnership Manager

Laura left university in 2005 with a degree in Coaching and Sports Development, her first roles in sport and education were Head of Recreational Gymnastics and working part-time at Manchester Metropolitan University as an Associate Lecturer for Sports Coaching.

From this, Laura then moved full-time into higher education taking a role at MMU as Lecturer and a year later moved to Leeds Beckett University progressing to Senior Lecturer. An exciting opportunity arose in 2013 when Leeds Gymnastics Club set up as a CIC and Laura was asked to be Head of Recreational Gymnastics, setting up their recreational programme growing membership to 800+ gymnasts and establishing a coaching team.

Further to these roles Laura has worked in commercial education as a Tutor for L2 Fitness Instructor, L3 Personal Training, and other fitness CPD courses.

Away from her career, Laura has spent a great deal of time coaching, judging, and volunteering in gymnastics. Laura has officiated at a number of British level events and has been fortunate enough to take up the role as Press Centre Officer at the World Artistic Gymnastics Championships 2009 and Longines Scorer at the World Tumbling, Trampolining & DMT Championships in 2011.

Laura joins AMT with experience of FE, HE, Commercial Education and experience of Marketing and Events. She is also a RPL Assessor for British Athletics.

Courtney Jones – Recruitment Assistant

Courtney first joined our summer sports programme in 2020, and very much enjoyed the Teaching and sports so she joined on our traineeship program. During this, she learnt how to plan and present her own sports sessions and come up with her own presentations in front of a class of learners. This improved her confidence a lot, and she gained lots of knowledge in this area.

In 2021 Courtney joined Achieve More Training as an Administration Officer, working on a variety of different admin tasks to get learners sign-ups ready for their qualifications. Whilst developing her knowledge within the company, she has also gained her Business Administration Level 2 qualification, Maths Level 2, English Level 2 and Digital Literacy Level 2.

Courtney has recently started developing her recruitment skills. Working with our recruitment coordinator, Andy, she is really excelling in this area and is gaining a lot of confidence and knowledge along the way.

Courtney loves to socialise with friends and family, and has a keen passion for water sports

Emily Watson – Social Media And Events Co-Ordinator

Emily has joined us from the beauty sector. Emily has been self-employed as beauty therapist and nail technician for nearly 2 years. Whilst completing her qualifications at Coleg Cambria, Emily competed in many competitions achieving bronze, silver and gold medals when competing in Welsh and UK competitions. In 2017, Emily was selected to be a part of squad UK, which was the top 4 in the UK, for a chance to compete in World Skills Kazan 2019. Emily was also invited to Abu Dhabi and Budapest to watch these competitions. Since becoming self-employed, Emily has run all her own social media platforms and grew her following to nearly 4,000 in just over a year.

Emily also has some sports background from being a modern, tap, ballet and Irish dancer from when she was 2 years old until she was 18 years old.

Emily has a huge passion for social media and believes it’s an effective tool for connecting people all around the world and developing positive relationships, being creative and being yourself. Emily is so excited to begin her journey with us.

In her spare time Emily likes to binge watch Netflix and spend time with friends, family and her cat and dog, Lilo and Stitch.

Harvey Birch – Community Coach Apprentice


Harvey is a young lad who has a passion for football and is only just getting into the coaching side of the game. He has been playing through his whole childhood played for Everton academy, Holywell youth, Greenfield youth, kefn druids, Flint town, Holywell reserves, Mold reserves and first. He wants to eventually become a 1-2-1 football coach around the Holywell area and help young footballers progress in football.  
In his spare time, he likes to socialise with his mates an come to support the wellmen. He also supports Wrexham FC and Manchester United. 

Kai Hughes – Community Coach Apprentice

Kai has always been interested in all sports and especially football since a very young age, he started off playing in his home village Glan Conwy as goalkeeper which led to many great opportunities in football such as trials at massive clubs such as Liverpool FC, Manchester City FC and Wrexham FC.

Kai has been involved in coaching for over a year now, he started off his coaching in the same place he started his football career at his home village Glan Conwy and has been obsessed with coaching ever since and has aspirations of being a full time coach in the future.

In his spare time Kai will either play or watch football, Kai and his mates even made a football team called Ty Asha Balti FC so a lot of his spare time is spent working with them on the football team as we play in a 5 a side league. Kai spends most of his free time in some form of sports environment but also likes to game occasionally.